NHL Chief Content Officer shares thoughts with us on All or Nothing and what’s next for NHL

“We knew how the movie ends.”
It all started with a thought.
After the end of the 2018-19 season, the NHL desired to do something new. They produced series like ‘Road to the Winter Classic’ and ‘Quest for the Stanley Cup’ where you get glimpses of what it’s like to be an NHLer. But you don’t get the complete look.
So, what did the NHL do?
The league aspired to hold a piece of the pie and have hockey finally in the All or Nothing series. In 2019, the NHL was seriously speaking to Amazon about making that happen.
And finally, it did.
The Toronto Maple Leafs were followed for over 100 days while on their quest for glory. It, unfortunately, didn’t occur, but fans finally get a closer look at what it’s like to be a Leaf every day.
“Let’s face it, the Leafs having that star power, having the cache of history, having a very colourful front office, they wanted to do that show.” Said NHL Chief Content Officer and Executive Producer of All or Nothing, Steve Mayer. “The compelling feature of, how the season was shortened, the North Division — there was a lot of …

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Author: Nick Barden / The Leafs Nation

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