As reported on Tuesday by Eben Novy-Williams and Scott Soshnick of Sportico, the NHL owners have approved ad placements on jerseys for the 2022-23 season.
When I saw this tweet pop up in my timeline, I was excited. Others, well, they were not thrilled about it. I totally understand why you would hate the idea, especially the fans. The NHL has never had ads on their jerseys, unless you look at the Adidas logo (or any other jersey made for the NHL).
It’s not known whether these ads will be on jerseys that you’d purchase from the store, or the arena, but I can see why people could be upset for paying to advertise a company. That’s a fair argument to make regarding why you’d be opposed to it.
Having ads on jerseys isn’t new in sports, though. Obviously, you look at hockey in Europe and jerseys are absolutely covered in sponsors. I believe people will look at those and say “that’s us next!” Which is not true at all. Although the NHL is not as big, or as rich as the NFL, MLB, NBA, or European football teams — they’ve got more money …
Author: Nick Barden / The Leafs Nation